Proto Hologram Adds Earth Day Tree Planting to Green


Los Angeles, California, April 21, 2023 (GLOBE NEWSWIRE) — Proto Inc., the original, patented inventor of hologram devices and platforms, has announced a collaboration with to plant a tree for every hologram device sold, starting with a major planting on Earth Day 2023. The fight against climate change was the focus From Proto’s mission from the start and Proto’s holoportation has already become a replacement for business travel used by Fortune 500 companies around the world to reduce their carbon footprint. Now Proto is addressing Evertree’s reforestation projects in 12 countries from Brazil to Mozambique to Nepal with its own environmental impact.

Proto’s hologram devices and platform have eliminated thousands of flights and car journeys for companies and organizations to reduce their carbon emissions, including Schroders, PwC and IWC. Christie’s has even beamed masterpieces in proto-hologram form to London, Hong Kong and other locations to reduce the carbon emissions associated with shipping large containers around the world. Proto’s own inventor and CEO, David Nussbaum, beams from LA to regular meetings in New York, London and beyond that are as productive and informative as if he were actually in the room.

See how Proto works in this short video.

“We’ve proven that beaming there instead of being there can significantly reduce your carbon footprint,” said Molly Lavik, Proto Business Development and Sustainability Advisor. “Proto devices around the world are battling climate change week in and week out. We wanted to go further and offset some of the carbon emissions associated with shipping, and reforestation with Evertree is an exciting and tangible way to do that. Evertree is a prime example of a forever technological advance that enables anyone to support our planet from anywhere in the world. We encourage everyone to join our efforts to create a sustainable future for all.”

Planting trees is one of the most effective ways to combat climate change and directly supports the United Nations Sustainable Development Goals. Trees act as a natural carbon sink and can help mitigate the effects of climate change. In addition, trees help prevent soil erosion and support biodiversity by providing habitats for various species of animals and insects. By planting trees, we not only contribute to environmental sustainability, but also support local economies and communities.

The Evertree platform provides transparency through its satellite monitoring service, which allows Proto to see the impact of our tree planting efforts, including videos and GPS locations of trees and updates on growth status, photosynthetic activity and soil quality. Planted by local farmers, the collaboration creates environmental, social and economic benefits.

Previously, Lavik led Proto’s support for marine biodiversity in Cocos Islands by raising funds via an auction of hologram-shaped digital art for the Open Earth Foundation (as reported by Forbes). Proto also beamed Billie Eilish’s mother, Maggie Baird, into the singer’s Overheated climate campaign event at the O2 Arena in partnership with Virgin Media 02 and provided cross-country beaming services for MoCA Los Angeles’ Art for Earth’s Sake Summit at.

For more information on Proto, please contact

About Proto Inc.
Proto is the global developer and leading provider of the award-winning and patented Proto OS and holographic communications platform. With hundreds of Proto units permanently in action worldwide and a growing live events, production and distribution division, Proto radiates people, brands and digital assets worldwide. Proto has become the fastest growing communications and marketing solution in retail, hospitality, entertainment, healthcare, education, financial services, technology and the arts. Proto has received four awards at the CES Innovation Awards and has been named to Fast Company’s list of Most Innovative Companies for two years in a row. Proto is a VC and megastar backed technology company based in Los Angeles with satellite showrooms and distributors in New York, San Francisco, Las Vegas, Nashville, Toronto, London, Paris, Taipei, Milan, Brisbane, Jakarta and Seoul. For more information, visit

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