Prince Pipes and Fittings Ltd. once again celebrated the spirit of plumbers across India on World Plumbing Day. Prince has been taking the industry lead in commemorating World Plumbing Day on March 11 since 2018, and this year Prince Pipes launched a new song that enphasises their role as Paani ke Pehredaar.
Parag Chheda, Joint Managing Director, Prince Pipes and Fittings Limited, said, “Every year our engagement with our plumber associates has been growing stronger. This new song “Paani Ke Pehredaar Hai Hum” has taken a different theme this time to highlight their role in conserving water which is highly precious for all. The theme of the song celebrates the efforts they provide through prompt plumbing services and a wide knowledge of high-quality products.
“Keeping in mind changing times Prince conducts skill enhancement workshops for plumbers and imparts training on new products and technologies. I am sure this high-energy song will be well received and become a new anthem for our plumber associates,” Chheda said.
Prince Pipes’ World Plumbing Day initiatives:
- 2018: Launched the ‘Plumber Gaana’ in Hindi a first in the industry initiative
- 2019: Plumber Gaana translated and launched in 6 regional languages to expand reach after initial grand success
- 2020: Celebrated the efforts of plumbers through a loyalty program and association with Udaan – Prince Pipes’ proprietary plumber loyalty membership and marketing program
- 2021: From bathroom fixers to bathroom singers – Prince Pipes’ celebrates the undying spirit of plumbers with all India participation of plumbers in Mera Plumber Yaar, Singing Superstar campaign
- 2022 – Shramm ka Samman campaign across India
- 2023 – Shram Ka Sammaan – Season 2 launched across India
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