Bruviti Appoints Former GE Appliances COO Melanie Cook to Board of Advisors

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Bruviti AI transforms service operations. Our expert applications are used by some of the world’s leading service organizations to empower CSRs and field technicians with better, faster diagnostic tools.

Equipment manufacturers are striving to provide excellent customer experiences for increasingly complex product lines. This poses a challenge for maintenance teams that leverage the latest digital technologies coupled with expert AI to maintain uptime and deliver value to customers.

Bruviti, the leading provider of AI-powered predictive service applications, has appointed Melanie K. Cook, former Chief Operating Officer of GE Appliances, to the company’s Advisory Board. Ms. Cook retired in January 2021 after a successful 26-year career as COO of GE Appliances. As COO, she was responsible for operational excellence across supply chain and digital technology, leading the organization through significant growth and digital transformation.

Ms. Cook has managed three full profit and loss centers during her career: President of Azdel Inc., GM of GE Industrial Communications and GM of Cooking Products GE Appliances, a multi-billion dollar consumer products division.

“We are very pleased to welcome Melanie to Bruviti’s Advisory Board and we look forward to working with her to enhance the value we bring to our clients,” said Andy Chinmulgund, Bruviti Chief Executive Officer. “Melanie has extensive experience in the home appliance sector and will help us innovate and enhance our services to both consumers and professionals. Additionally, her knowledge of lifecycle product management, supply chain innovation and digital transformation will be invaluable as we expand our reach into other vertical markets.”

“Equipment manufacturers strive to deliver superior customer experiences across increasingly complex product lines. This poses a challenge for maintenance teams using the latest digital technologies coupled with expert AI to maintain uptime and deliver value to customers,” said Melanie Cook. “Bruviti is well positioned to meet these needs and I look forward to supporting its growth.”

About Bruviti

Bruviti uses artificial intelligence to implement machine learning algorithms that empower support and service teams with tools to achieve better customer engagement. When contact centers and service organizations add Bruviti to their existing support infrastructure, they can benefit from AI-enhanced self-service and remote repair capabilities. Visit bruviti.com for more information.

Media contact:

Tim Cox (ZingPR for Bruviti)

tim@zingpr.com

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