- On this Earth Day, Bridgestone Retail Operations (BSRO) is launching the Download the App, Plant a Tree campaign to invite customers of their Firestone Complete Auto Care and Tires Plus stores to reduce paper waste.
- Between April 22nd and May 12thBSRO will work with the National Forest Foundation to plant a tree for each new My Firestone and Tires Plus app downloaded by customers.
- The campaign supports the Bridgestone E8 Commitment, the company’s initiative to ensure future generations inherit a more sustainable society.
NASHVILLETenn. , April 20, 2023 /PRNewswire/ — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, today announced the launch of “Download the App, Plant a Tree” – a three-week campaign encouraging Firestone Complete Auto Care and Tires Plus customers to take action prompts sustainably through less paper wastage. Between Earth Day (April 22nd) and the conclusion of Bridgestone Sustainable Business Week (12th of May) BSRO will work with the National Forest Foundation to plant a tree for every new My Firestone and Tires Plus app downloaded.
Bridgestone Retail Operations will plant a tree for every new Firestone Complete Auto Care and Tires Plus app download nationwide
“At Bridgestone Retail Operations, we are committed to being a trusted neighbor in every community where we operate. A crucial part of this commitment is to ensure that future generations inherit a more sustainable world,” he said Mark Ibrahim, President, BSRO. “Downloading our apps is easy and reduces our daily paper consumption in stores, but by downloading our apps during this campaign we can all make a positive, long-term impact on our planet. We hope our customers will join us on this important sustainability journey.”
Download the app, Plant a Tree supports the Bridgestone E8 Commitment, which sets out eight values to solidify the company’s commitment to a more sustainable future. The campaign is an example of the company’s commitment to the areas of “Energy”, “Ecology” and “Efficiency” as it aims to significantly reduce paper consumption in the company’s 2,200 retail locations by switching to digital processes. The My Firestone and Tires Plus apps serve as digital glove boxes that allow customers to conveniently book appointments, manage vehicle service history and explore deals from their mobile devices.
BSRO’s tire and vehicle service centers play a crucial role in Bridgestone’s vision to deliver social and customer-centric value as a sustainable solutions company. In addition to the campaign, BSRO’s sustainability initiatives include expanding maintenance services and charging resources for electric vehicles, as well as recycling almost all products and by-products used in the stores. In 2022 alone, BSRO business locations recycled:
- 9,215,872 tires – enough used tires to cover 230 soccer fields
- 675,660 pounds. used wheel weights – equivalent to the weight of 750 grand pianos
- 9,740,100 pounds. Scrap – equivalent to the weight of 750 elephants weighing 13,000 pounds each
For more Bridgestone corporate news, visit BridgestoneAmericas.com.
About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the US-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. headquarters in Nashville, Tennessee., Bridgestone Americas employs more than 50,000 people in its global operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions based on innovative technologies that improve the way people move, live, work and play around the world.
About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tennessee. and operates the largest network of captive automotive service providers in the world – more than 2,200 tire and vehicle service centers The United States – including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works stores. Credit First National Association and Firestone Complete Fleet Care are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.
About the National Forest Foundation:
The National Forest Foundation works on behalf of the American public to create personal and meaningful connections to our national forests. Through the direct involvement of Americans and the use of private and public funds, the NFF leads efforts to protect forests and promote responsible recreation. Each year, the NFF restores fish and wildlife habitat, creates community, plants trees in areas affected by fire, insects and disease, and improves recreational opportunities. The NFF believes that our National Forests and all they provide are an American treasure and are vital to the health of our communities. Learn more at nationalforests.org.
SOURCE Bridgestone Americas, Inc.
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