For the first time, RC
included a set of questions geared toward homeowners to coincide with
the annual survey data from roofing contractors used to create the State
of the Industry Report. The questions were designed to gather
information that can better equip roofing contractors in any market with
tools to understand the contractor-selection decision; the purchasing
process; and how homeowner expectations compare to their own.
A report on the full survey will appear in a future edition of RC. In the meantime, here are five questions roofing contractors will want to ask about the inaugural RC homeowner survey.
How important are initial quotes?
About
67% of homeowners indicated they’re most likely to gather three quotes
before choosing a roofing contractor. Another 6% indicate they’d seek
four or more. About 78% of roofers said they don’t charge a fee for
initial quotes.
How important are online reviews?
Online
reviews are very important to 34% of homeowners, important to 31%, and
extremely important to 30%. Just a combined 5% found them not very
important or important at all. About 68% of roofing contractors indicate
they feature online reviews on their websites, and about 21% said they
don’t.
How important is response time?
The
majority of homeowners (54%) expect one or two days between initial
contact and a contractor to arrive at their door, and another 42% said
within a week. Only 2% indicate same-day service is an expectation.
How important are maintenance/service agreements?
Just
14% of homeowners indicated a roof maintenance or service agreement was
extremely important to win their business. About 41% said it was not
very important or important at all. Yet, 61% of contractors indicated
they offer service agreements.
How important is online pricing?
Well
over half of homeowners (66%) indicated they’d call a contractor that
made pricing available on their company website. Conversely, nearly
three-quarters (72%) of contractors said they don’t or won’t feature
pricing online.
www.roofingcontractor.com
https://www.roofingcontractor.com/articles/99160-homeowner-survey
