With the CW show being so popular in the ’00s, it made perfect sense that Lafferty would be part of the Smirnoff ICE Relaunch Tour, which featured Steve Aoki and Elena Rose carried out.
“It’s my hometown. I’m delighted that Smirnoff is hosting this relaunch event here and that Steve Aoki and Elena Rose are performing. It’s an amazing mix of the 2000s,” he said. “It’s the perfect time to experience great music and enjoy a frosty Smirnoff ICE.”
“It takes me back – even the label takes me back to my time at One Tree Hill and when I was at the Teen Choice Awards. I think I was brought together with Chad Michael Murray for a presentation and there was an after party and just seeing the celebrities of the time. I’m sure there was Smirnoff ICE back then, but I obviously couldn’t drink it! Now I can! And every time we do something like this, it should also benefit a good cause. The fact that this will benefit Women In Music – a global non-profit organization dedicated to empowering women in the field of musical arts – is amazing. It’s a very modern aspect of this nostalgic event and it’s cool to be a part of.”
okmagazine.com
https://okmagazine.com/p/james-lafferty-admits-flattering-one-tree-hill-reboot-came-fruition/
