Holcim Building Envelope looks to grow Elevate roofing business


Holcim Building Envelope, itself a division of the $3.52 billion Holcim Solutions and Products, remains bullish on the construction markets and green infrastructure, especially as that infrastructure relates to green cities.

Since the Firestone acquisition, Elevate has responded to that demand, investing in operational improvements, increased manufacturing capacity and new locations.

Holcim expanded production of metal roofing products in Corsicana, Texas, and in Jacksonville, Fla.

The company said it will look to expand its asphalt production to the West Coast in the coming years, and a new facility in Salt Lake City, Utah, will open its doors later this year with an Isogard-brand (metal production) capacity expansion.

At some point, the company is planning a West Coast distribution center as well, according to Holcim.

Within Holcim Building Envelope, Elevate is making “substantial capital investments” and prioritizing vertical integration, as well.

Elevates’ product portfolio is set to increase at manufacturing facilities in Prescott, Ark.—an EPDM plant—and in Muscle Shoals, Ala., a thermoplastic olefin facility.

The company will invest about $25 million in Prescott—by employment, the largest of the Holcim Building Envelope facilities—in infrastructure and equipment upgrades.

“The enhancements aim to improve safety, quality and production capacity by automating processes and removing ergonomic challenges, without cutting jobs or raising costs,” the company said Aug. 30.

Holcim put about $12 million into the TPO plant in Muscle Shoals for process improvements, converting to a single-step process with in-line coating for its roofing products.

Holcim is not ignoring the need to improve supply lines, either, as it adopts multiple sources for its raw materials.

Diversification in this manner keeps costs low for customers, Holcim said.

“Holcim Building Envelope and the Elevate brand are not just in the business of manufacturing roofing products; we’re in the business of building trust, partnerships and a better future,” Beck said. “Our continued investment in the building envelope space shows our deep commitment to the industry, bringing the highest quality and most comprehensive line of roofing materials to the market.

“Our vision is to make a difference in the world, with sustainability at the core of everything we do.”