The global roofing sector is teeming with business opportunities, especially as more buildings are constructed and more areas are developed. The need for roofing work will always be high.
Along with the lucrative salary of a roofing business, the longevity of a business in the roofing industry is perfect for entrepreneurs looking to build a legacy.
The process of starting a roofing trade is quite simple. In this guide, we’ll go through seven essential steps to starting a roofing business.
Develop a business plan
The thought of developing a business plan may seem challenging to an aspiring business owner. Realistically, though, it’s a document that pulls together every idea you think is right for your project and helps you identify where you need to put more effort in to bring your business to life.
In the business plan, you should include details about who you are helping and exactly what services you are providing. Here you also decide what type of roofing services you provide in your company.
Understand your target market
After you get past the business plan creation stage, the next step is to dig deeper into your target audience so you can develop your services according to their needs. First, you need to determine if your roofing business is targeting business owners or homeowners.
You also need to figure out if your target market can afford cash payments or if they need some kind of financing plan. When searching for your ideal customers, you can delve even deeper by identifying their age, source of income, and other personal characteristics.
Handle the legalities
Once you’ve decided on a name for your roofing business, you now need to legalize it. This can be a corporation or a limited liability company (LLC). After you have registered your business and made it a legal entity by the state, you must obtain a tax identification number.
To get this, all you have to do is go to the IRS website and submit a quick application. Considering your roofing contractor is providing services that could put your employees at risk, you need general liability insurance to protect you, your employees, and even your customers.
Invest in quality gear
Before providing any service, you need to purchase the right equipment. Here are some items you will need:
- safety equipment
- cleaning tools
- Measuring device
- To plan
- air compressor
- cutting tools
- hammers and nail guns
- Items for removing shingles and crowbars
Note that the equipment required for your roofing business may differ depending on the type of roofing services you provide.
Rely on a reliable team
It is impossible to do all the work on the roofs yourself. Aside from being quite dangerous, there is also no scalability in this system. That’s why you need to hire a professional team. For your roofing team, you need to hire people who are recommended.
Fitness is necessary as it involves a lot of intense work, lifting and climbing. Also, you want people with some roofing experience or people who have worked in other construction sectors and are open to learning how to approach roofing work.
Advertise your roofing company
Once your business is up and running, it’s not the time to start promoting your startup and generating leads. If you’re following your business plan, you’ve already identified your ideal customers, so you’ll need to be smart to get your business in front of them. Word of mouth is not enough in this case. Search engine marketing (SEM) and search engine optimization (SEO) are good entry points.
In this way you can be found by anyone who is looking for “roofers near me” or “roofers in”. [your area]“. Marketing your business on your own can be a bit overwhelming so you may decide to hire a professional marketing agency.
Refine your sales strategy
Most businesses and homeowners think long and hard before choosing a roofer to meet their roofing needs. This is mainly because it is such an expensive investment and they like to get the best from the most professional roofers.
This puts a lot of pressure on your startup to streamline your sales processes. Depending on the size of your business, you can choose to handle the sale yourself or hire a team of professional salespeople.
Starting a roofing business takes determination, hard work, and a desire to help clients stay cozy and safe year-round. With these seven steps above, any entrepreneur with enough determination can start their roofing business from scratch.