The importance of work-life balance: lessons from Will Miller, founder of Priority Roofing


Photo courtesy of Will Miller

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Are you an entrepreneur who feels like you’re constantly juggling the demands of work and personal life? Look no further! Be inspired and awed by the incredible story of Will Miller, a true roofing titan who has managed to build a thriving empire while being the ultimate “family man”.

The world is fast moving and we are all expected to keep up. But at what cost? For many professionals, the answer is their health, happiness, and well-being. Despite the clear and compelling evidence that working long hours can be harmful to both employees and employers, some are still unable to break free from their assumptions and ingrained habits surrounding working hours.

But the price they pay is too high. The toll on mental and physical health is significant, with an increased risk of burnout, anxiety, depression and even chronic illness. Personal life suffers from strained relationships and missed milestones. Finally, work suffers from reduced productivity, creativity and innovation.

The story of Will Miller, the founder of Priority Roofing, is a testament to the importance of work-life balance and the real possibility of building a successful empire without sacrificing sanity.

Miller started his business with the humble goal of selling 20 roofs a month to provide for his family. However, his work ethic and dedication quickly led to unexpected business growth that left him in a difficult position. With no deposits being made and massive amounts of roofs suddenly needing to be poured, Miller had to turn to specie lenders and risk his finances to keep his word and ensure his team was compensated for their work.

“It was extremely stressful for me and my family,” Miller recalls. “I worked six days a week, leaving my house at six in the morning and coming back at ten or eleven at night. When I wasn’t working, my phone broke – it was a difficult season.”

The key to achieving a work-life balance is setting priorities and boundaries. Miller always put family first, but he also understood the importance of keeping his word with his clients and caring for his team. He learned to delegate responsibilities to trusted managers, which allowed him to retire and spend more time with his family.

“If you give someone your word,” says Miller, “you have to do it.”

The birth of Priority Roofing marked the beginning of a new chapter in his life dedicated to achieving a healthy work-life balance. And from that motivation emerged the principles of Priority Family, Priority Life and Priority Excellence to guide the culture and operations of the company and ensure that work-life balance is a priority for all stakeholders.

For Miller, your value is based on being part of the team. It’s not based on what you can bring to the company. “And to me, Priority Family looks like this. It seems like we are consciously caring about the people around us and consciously caring about who we are as an organization.”

He continues; “And if you’re part of my team pursuing this opportunity, this vision and its potential, you know that sometimes work flows into other areas of your life.”

At Priority Roofing, family comes first – it’s not just a principle, it’s a way of life. Miller and his team see their employees not just as workers, but as members of a larger family. They understand that nothing in this world is more important than spending quality time with loved ones, and they do whatever it takes to ensure their employees can achieve that work-life balance.

Through his trials, Miller discovered the importance of stability, not only in his business but also in his personal life. He learned that keeping your word and honoring commitments is critical to building trust and earning respect. As the company grew, so did Miller’s pride in what he had achieved. Priority Roofing became a beacon of hope, a testament to the power of hard work and determination.

“I don’t just want to grow on how much money I can make or how good I am at business. I want to grow in my ability to influence people around me,” he says. “I want to support my own personal development and mental health. I want to expand my ability to connect to God and connect to my purpose, and it can be difficult to do that when I just block 40 hours of my week for work and spend the rest of my time enjoying my life . There should be balance and a sense of accomplishment everywhere,” he continues.

Priority Roofing has grown into a thriving business with ten locations across 10 units. But what is the secret of their success? It is Will Miller who has fueled Priority Roofing’s growth and understands that work-life balance is critical to employee happiness and productivity. Miller’s commitment to fostering a supportive and nurturing work environment has created a family atmosphere where employees feel valued and supported.

From roofing projects in Houston and Dallas to residential roof inspections in Austin, Dallas, Houston, San Antonio, Tyler, Fort Worth, Oklahoma City, Kansas City, California and Denver, Priority Roofing’s services are extensive. Despite this growth, Miller’s commitment to work-life balance remains unwavering. He knows the importance of making sure his employees take care of their personal lives outside of work.

Miller’s approach to work-life balance was instrumental in the success of Priority Roofing. By prioritizing the well-being of his employees, he has created a positive and productive work environment where everyone is motivated to do their best.

As the company continues to expand and evolve, Miller’s unwavering commitment to work-life balance will no doubt continue to be a driving force behind Priority Roofing’s continued success.

Ultimately, work-life balance is about finding a rhythm that works for us and recognizing that it will ebb and flow over time. It’s about being kind to ourselves and realizing that we are human beings, not human acts. It’s about learning to give ourselves grace and realizing that it’s okay to step back and prioritize our personal lives when necessary. And Miller’s three core mantras enable young entrepreneurs to do just that – to achieve both personal and professional success.

To learn more about Priority Roofing, visit their website here.