From humble beginnings to roofing empire: the inspiring success story of Scott Waldman

From humble beginnings to roofing empire: the inspiring success story of Scott Waldman

Photo courtesy of Scott Waldman

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In an industry often riddled with unethical practices and unhappy customers, a company’s fortuitous beginnings have resulted in a genuine commitment to improving people’s lives. As a premier provider of roofing and remodeling services, award-winning R&B Roofing and Remodeling has not only built a reputation for excellence in the Kentuckiana region, but has demonstrated the power to combine passion with opportunity.

With a strong focus on ethical business practices, principled financial management and innovative marketing strategies, R&B Roofing and Remodeling is changing the face of the home improvement industry.

Founded in 2009 by Scott Waldman, a former IT professional, the company has grown from its humble beginnings to become a prime example of what happens when a commitment to customer satisfaction and wellbeing come together.

“It was pure coincidence that brought me into the industry. I’ve spent my entire career in IT, so I never thought I’d move into such a different field,” says Waldman. “I was semi-retired when a friend came up to me and said he could be arrested for fraud for theft. The owners of the roofing company he worked for had taken deposits for 12 roofs and disappeared.”

Photo courtesy of R&B Roofing and Remodeling

Although Waldman didn’t turn a profit, he helped his friend complete the project. As they worked together, he saw the potential to create a successful business and positively transform the industry by applying clever marketing strategies and adhering to high ethical standards.

Waldman began putting the pieces of the puzzle together and formed R&B Roofing and Remodeling with the goal of focusing more on the value the company could offer its customers, rather than just competing on price.

Still remembering the impact he and his friend left on the almost-failed roofing project, Waldman built his company on the principles of exceptional service, on-time delivery, fair prices, and superior quality.

“What I immediately liked about the company was its ability to transform lives. When I roof a house or remodel a kitchen or bathroom, I see the enthusiasm of the homeowners. Many in the industry focus on the work and not the bottom line. I wanted to focus on the big picture and make a lasting impression,” explains Waldman.

Since its inception, R&B Roofing and Remodeling has been committed to providing its clients with a total solution and providing comprehensive in-house remodeling services without outsourcing. Furthermore, instead of imitating the competition, they have prioritized innovation, which has resulted in a growing customer base and steady growth without price dependency.

As part of its growth strategy, R&B Roofing and Remodeling has not only expanded by opening offices in locations outside of Kentuckiana, but has also acquired other, smaller businesses to reach more marketplaces. When acquiring other businesses, they choose to co-brand first to ensure a smooth transition for clients who are familiar with the acquired company’s reputation and brand awareness.

Photo courtesy of R&B Roofing and Remodeling

“We are still actively seeking additional businesses to acquire,” Waldman said. “It can be a slow process, but good things take time and I believe that we will soon have achieved our main goal, which is national expansion.”

Waldman’s commitment to change and a desire to help both people and the environment has resulted in a company that prides itself on both innovation and philanthropy. As market pioneers, R&B Roofing and Remodeling has served thousands of families and has worked with organizations like The Salvation Army, which ranks them third for philanthropy for their size in Kentucky.

“Despite our tremendous success, my focus has always been and always will be people,” says Waldman. “When you’re able to give back to the community as much as we do, pure profit becomes secondary. Of course, I’m just as ambitious as ever to continue growing the business, but I want to make sure I’m reaching and helping as many people as possible in the process.”