Now you know what to do with those pesky clogged pipes.
Help has arrived in the form of Mario and Luigi, with pistons and snakes serving as weapons of choice when it comes to fighting jammed showers and sinks. A new and brilliant spot tied to the April 7 release of The Super Mario Bros. Movie doubles as a promotion for Super Mario Bros. Plumbing, which supplies Brooklyn and Queens (Manhattanites are on their own) .
“Thanks Super Mario Bros. it seems the only thing you haven’t emptied is my bank account,” says one satisfied customer in the ad.
There’s also a bogus website that assures customers that the business is “family owned and operated” and “Fixing pipes is our game!”. There is no mention of rescuing princesses or fighting Bowser.
“My little (but bigger) brother Luigi and I were tired of dealing with prickly bosses, so we jumped at the opportunity to tackle Brooklyn’s plumbing problems on our own,” the website reads. A number is also listed (929-55-MARIO) which, when dialed, offers a voicemail message with an exuberant Mario with an Italian accent.
The Super Mario Bros. Movie is co-produced by the game’s creator, Nintendo, and Universal Pictures and Illumination, creators of Despicable Me and Sing. Chris Pratt is Mario, Charlie Day is Luigi, Seth Rogen is Donkey Kong, and Anya Taylor-Joy is Princess Peach. The film is still under wraps, but early promotional materials were welcomed by fans as they are far more faithful to the look and feel of the video games. A 1993 film adaptation of Super Mario Bros. was widely derided for being unwatchable.
Here’s the commercial: