As a New Yorker, do you need to get a whistle fixed? Assuming you are a fictional character, you can call in the brothers Mario and Luigi for help! The family business and operated The Super Mario Bros. Installation Service has officially launched its websitecomplete with references, service area and even job offers.
… Okay, so this is actually just a sophisticated, albeit charming, marketing scheme for the upcoming Super Mario Bros. movie, which recreates Mario and Luigi as Brooklyn plumbers before whisking them away to the Mushroom Kingdom. It’s full of quirky details like the book now button that takes you to Fandango, or a live chat feature with a surprising array of options. The aesthetic is an odd mishmash of retro simplicity and modern minimalism that seems odd, but the actual writing and layout is quite fun.
A small part of the page also details on where the plumber’s truck will make real-life appearances in the US. Over the next month, the van will visit New York, Austin, Boston, San Francisco and Los Angeles. Visit the van in person if you feel like it!
The Super Mario Bros. movie will be released on April 5th.
Written by Amelia Fruzzetti
Author and Nintendo fan based in Seattle, Washington. When she’s not working for NinWire, she’s eating pasta, writing stories, and wondering when Mother 3 will finally get an official localization.