NEWS
CITY PLUMBING LAUNCHES NATIONAL RETAIL REWARDS PROGRAM
City Plumbing has launched a new rewards program allowing commercial customers to take advantage of stronger prices and promotions, earn points to convert purchases into benefits and access educational content.
The scheme, called My City Plumbing Rewards, launched nationwide on 1 June, following a successful pilot in Scotland.
As a member of the My City Plumbing Rewards Club, business customers can earn rewards for everything they buy, both in-store and online, and redeem them for a range of products, treats and experiences ranging from Google and Apple technology to larger items such as travel and vacations.
The more a customer spends, the more rewards they can redeem. The added benefit is that the points are valid for a full year before they expire.
CEO Dave Evans said: “At City Plumbing we pride ourselves on delivering quality products and services to our customers.
“Today we’re excited to launch our My City Plumbing Rewards program, a loyalty program that offers our current and future customers great deals and the opportunity to earn points which they can then redeem for lots of goodies.”
“My City Rewards combined with our expanded range and ongoing value investments make City Plumbing truly the place to go for all your plumbing, heating, bathroom, electrical and energy efficiency needs.”
Purchases from The Bathroom Showroom are also included in the program, which replaces and merges an existing rewards program from the bathroom specialist.
The points are staggered depending on the item purchased, with additional eco-points being offered for energy-efficient products.
This means the program can also be used to encourage customers to make more sustainable choices and offer training discounts.
My City Plumbing Rewards members have access to new educational content, from training videos and quick fixes to FAQs.
Additionally, customers have the option to donate their points to charity using the Points With Purpose option, either to City Plumbing’s official charity, the Teenage Cancer Trust, or to one of several local charities.
www.cityplumbing.co.uk/content/city-plumbing-rewards
www.hvpmag.co.uk
https://www.hvpmag.co.uk/City-Plumbing-launches-national-loyalty-reward-scheme-for-the-trade/16809