City Plumbing launches national loyalty reward scheme – Builders Merchants Journal

City Plumbing launches national loyalty reward scheme – Builders Merchants Journal

City Plumbing has launched an industry-leading rewards program that gives commercial customers the opportunity to take advantage of stronger prices and promotions, earn points to convert purchases into exciting lifestyle benefits, and access educational value-added content.

My City Plumbing Rewards was rolled out nationwide on 1st June following a successful pilot in Scotland. As a member of the My City Plumbing Rewards Club, business customers can earn rewards on everything they buy, both in-store and online, and redeem them for a range of products, treats and experiences.

Rewards range from Google and Apple technology to larger items like travel and vacations. The more a customer spends, the more rewards they can redeem. The added benefit is that the points are valid for a full year before they expire.

CEO Dave Evans said: “At City Plumbing we pride ourselves on delivering quality products and services to our customers.

“Today we’re excited to launch our My City Plumbing Rewards program, a loyalty program that offers our current and future customers great deals and the opportunity to earn points which they can then redeem for lots of goodies.”

“My City Rewards combined with our expanded range and ongoing value investments make City Plumbing truly the place to go for all your plumbing, heating, bathroom, electrical and energy efficiency needs.”

My City Plumbing Rewards points are credited to a customer’s account online, in store and on the City Plumbing app without the need for a physical card. Purchases from The Bathroom Showroom will also be included in the program, replacing and merging an existing rewards program from the bathroom specialist. The points are staggered depending on the item purchased, with additional eco-points being offered for energy-efficient products. This means the program can also be used to encourage customers to make more sustainable choices and offer training discounts.

My City Plumbing Rewards members also have access to new educational content, from training videos and quick fixes to FAQs. Additionally, customers have the option to donate their points to charity with our Points With Purpose option – either to City Plumbing’s official charity, the Teenage Cancer Trust, or to one of several local charities.